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- BUSINESS, Page 55Business NotesAUTOSNothing Under The Hood
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- Detroit's automakers, awash in profits for the past four
- years, are in a severe drought. When the Big Three last week
- announced their profits for the fourth quarter, the cost of
- their incentive programs was all too clear. While car sales
- dropped 20%, profits plunged much more. Ford's declined 73%, to
- $314 million, while General Motors' fell 50%, to $700 million.
- Chrysler lost $664 million, its first deficit since 1982.
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- Because of an auto-production glut and a consumer hunger for
- bargains, the Big Three have become dependent on incentives to
- move merchandise. Result: even when car sales are decent, profit
- margins are thin. General Motors said it gave up $5 billion in
- incentives in 1989, or $900 for every vehicle it sold. Ford
- pegged its incentives at $1,000 per vehicle, Chrysler at $1,200.
- As part of its current restructuring, Chrysler last week
- announced the $825 million sale of its aircraft subsidiary,
- Gulfstream Aerospace, to a management-led group.
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